Dos and Don’ts of Picking a Domain Name

Finding the right domain name for your business can be daunting. There are a lot of research that goes into choosing the proper domain name so that it can increase the value of your business. If you are purchasing a domain name for the first time, there are certain dos and don’ts that you need to keep in mind to avoid any mistakes. Once you have found the right domain name, you can be sure to reach out to more customers and get more leads easily.

Here are some things that you need to remember –

  • If your business focuses on the certain geographic region, you should ensure that you put the location in the domain name. It will help your local customers find you much easily. You can look at zone files to help you pick the right name.
  • Ensure that you register the domain name under the name of the owner of the business. You should also the administrative contact for the domain name.
  • Always renew your domain name registration on time or else someone else can buy it that can lead to massive losses for your business. Keep a check on the renewal date and do it on time.
  • It is best to avoid the use of dashes, abbreviations or numbers in the domain name as they can be difficult to remember. The name you choose should be easy to spell out as you can see from other registered domain names.
  • Try to avoid buying domain names with other extensions other than .com if you have a small business. The real value is in .com.
  • Before you purchase a domain name, it is best to check its past. Many times people can get into legal trouble if the name already has some legal issues before.

Conducting a thorough research before purchasing a domain name can help you avoid many mistakes. Ensure that you find a domain name that best describes your business and will increase its value. Do not be afraid to pay a little higher price for a good domain name as they can be hard to find.

About Stanley Nathaniel